Step-by-Step Strategy
1. Market Analysis & Pricing
- Conducted a comparative market analysis (CMA) using recent sales in the neighborhood.
- Recommended a listing price of $1.25M, slightly above average due to unique features (solar panels, remodeled kitchen, ADU).
2. Pre-Listing Prep
- Advised minor cosmetic upgrades: fresh paint, landscaping, staging.
- Coordinated professional photography and drone footage to highlight views and layout.
- Created a virtual tour and 3D walkthrough for online buyers.
3. Marketing Plan
- Listed on MLS, Zillow, Redfin, and Realtor.com..
- Ran targeted social media ads focused on LA buyers and Bay Area relocators.
- Hosted two open houses and one broker caravan to maximize exposure.
4. Negotiation & Closing
- Received 5 offers within 10 days, including 2 all-cash.
- Negotiated a $1.32M sale price, waived contingencies, and secured a 30-day close.
- Coordinated with escrow, title, and the buyer’s agent to ensure a smooth transaction.
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